Strategic Reporting
Make meaningful decisions through standardized, unified data and insights.
Like most organizations, you may be juggling a multitude of channels and tactics to deliver campaign touchpoints and collectively define your brand. It can be difficult to understand how they are (or aren't) working together to drive your goals.
Focus on the KPIs that matter.
In the era of RevOps and Performance Marketing, it's crucial to be able to prove the efficacy of the approach. For that, you need a unified, shared measurement format.
We bring together KPIs from various initiatives into a unified format that ladders up to defined brand and revenue goals. Analyzing the data in one place, you'll be in a better position to understand your trajectory and make data-driven decisions.
Stay focused.
Having visibility into stacks of data is not the foundation for a winning reporting strategy. While it may look good and feel reassuring, the only thing that actually matters is what you action from that data to advance your goals. To facilidate this, we align your reporting into a clear, shared format that everyone can understand.
True value arises through ongoing collaborative analysis and optimization. We work closely with our clients' teams to leverage everyone's perspective and expertise.
Make better choices.
Leverage a unified framework for reporting, with the views that surface the salient info for your internal audiences.
Always-On Master Dashboard
Executive Monthly Scorecard
Monthly Strategic Reporting Deck
Good measurement frameworks are rooted in well-ideated strategy.
FAQs
What platforms or formats do you use to share and review data?
For some clients, depending on preference, we aggregate manually using shared spreadsheets with tabs that contain deeper dive data. We also use aggregator platforms to pull data together automatically from different sources and represent data visually in specific ways.
At the end of the day, what matters most having the correct view of the right data aligned to your business goals, and a process to continually leverage it to make better decisions.
Who gets to see the data?
You can invite anyone you want from your business to see the data. We bring in everyone Titan-side who contributes to analysis and recos.
In general, we've found that increased transparency fuels greater collaboration between individual marketing teams, and between sales and marketing in general. It helps advance conversations and expedite decisions. And it reassures everyone that we're all rowing the same way in the same boat – to get to the same place.
How do we get value out of data?
We tie together organic and paid across all sources to look at what is influencing successful outcomes on a MoM, QoQ and YoY basis. By looking at specific content and tactics that are making the most impact (and the least), we can recommend optimizations for content and GTM campaign strategy.
We propose refinement action items each month, and once approved, we move them into our shared PM board to attach owners and dates.
Last but certainly not least – we're not interested in leveraging data to create a positive spin around marketing. We want to know what's actually working and continually find ways to improve. That means understanding what's working, what's flat, what's falling short – and making better decisions to optimize.
How do you tailor the reporting to different business objectives?
We customize our reporting framework to align with your unique business goals, focusing on the KPIs that matter most to your objectives. This ensures that all data insights are directly relevant to your strategic priorities.
What frequency of reporting do you recommend?
We typically recommend a combination of real-time dashboards with monthly strategic reports. This approach allows for ongoing monitoring while providing in-depth analysis and recommendations on a monthly basis.
How do you ensure data accuracy across multiple platforms?
We employ both automated data aggregation tools and manual validation processes to ensure the accuracy of all data. Our team regularly cross-checks data from various platforms to maintain consistency and reliability.
Can you integrate our existing tools into your reporting framework?
Yes, we can integrate data from your existing tools and platforms, such as CRM systems, marketing automation tools, and analytics software, into our unified reporting framework.
What’s the process for implementing recommendations from the reports?
After presenting our monthly strategic report, we collaborate with your team to prioritize recommendations. Once approved, we assign tasks with clear ownership and deadlines using our shared project management tools to ensure timely execution.