Paid Media
It's time for something different.
Over the years we've seen a lot of money spent wastefully by media entities who dissociate themselves from the results. We think the era of vanity metrics is - or at least should be - over. Brand building is crucial, but it needs to mean something more than impressions and clicks. Whether top of funnel or bottom, we need to focus where there's legitimate potential for relevant intent from a qualified audience. Otherwise, we're just spending a lot of money to make a lot of noise. It may look and feel exciting, but what should matter is whether or not it's actually helping.
What good's an impression or a click?
The only way to answer that question is to push a little harder to understand the intent of the person (assuming it's not a bot) who's at the other end of it. It's pretty easy to generate impressions and clicks. It's harder to generate them from qualified targets who are going to be motivated and excited enough to take a 'next step'. If your focus is longer-tail nurture, then you need to make sure you are offering relevant content. If your focus is a short-tail Offer, then that offer had better be compelling – and you'd better have great targeting. It might be an odd thing to say here, but we've seen consistently better ROI on longer-term integrated organic content plays. That said, if executed well, paid media can be an effective contributor to your strategy, and a good way to generate extra noise around special initiatives to provide extra momentum.
How we help.
Research
Audience Segmentation
Journey Mapping
Media Planning
Media Buying
Media Partnerships
Integrated Reporting and Analysis
Content
Creative
Interested in Account Based Marketing?
Depending on your situation and goals, ABM can make a lot of sense. After all, in reality, the buyer journey is not linear – and multiple buyers are often involved in buying decisions. Targeting at an account level can help you gain more value out of your spend be niching into specific people and roles in target accounts - and appearing where they are spending time. Our integrated strategy-first ABM approach involves leveraging paid platforms like 6Sense, Brandgen.io. and StackAdapt. And – if you have a marketing automation platform like HubSpot – you can sync your ABM platform data so that you can understand attribution touchpoints at a contact level.
No more spray and pray.
Paid Search
Programmatic
Account-Based Marketing
Paid Social
Review and Directory Sites
Out of Home
TV
Radio
Podcasts
Platforms
FAQs
How do we measure and optimize impact?
We create a shared reporting dashboard with specific business goals-aligned KPIs to analyze what's working best MoM and YoY, and to provide suggestions for optimization.
We are not fans of 'set it and forget it'. And sadly, we're in a world where quite a bit of 'set it and forget it' is passed off as strategic.
And - if you are on a CRM like HubSpot - we can go further to see at an individual level how a person interacted with your ads to come towards you and take an action. That leapfrogs the standard media agency endemic trope of storytelling around how impressions are great for brand awareness, which is not a good model for measuring impact.
What makes Titan ONE's media services unique in achieving real brand impact?
At Titan ONE, we're not just about the splash; we're about making waves that move mountains. Our approach is all about digging deep into what your audience truly desires, crafting campaigns that speak directly to their hearts and minds. We're here to create connections, not just impressions.
Being able to understand how to ignite and fuel energy at the brand level, and marry that with tactical performance marketing executions is a unique sweet spot for us.
How does Titan ONE ensure their media planning aligns with our business goals?
Our engagements always begin with a strategy component that allows us to go deeper to understand brand and campaign challenges and opportunities.
A big part of this is centered on aligning with business objectives. We're as at home reviewing sales strategy decks as we are marketing and brand data and research. Our goal is to synthesize all the inputs into a clear, actionable plan that aligns tightly to key goals.
And then to work openly and collaboratively with our clients to create measurable impact.
Can Titan ONE help with both broad audience targeting and Account-Based Marketing (ABM)?
Whether you're looking to cast a wide net or zero in on key accounts, we've got you covered. Our dual expertise allows us to adapt, ensuring your message finds its way to the right eyes and ears, whether through broad channels or pinpoint precision with ABM. We'll recommend channels and platforms that align best with your strategy and investment level, to maximize value back to you.
What types of media channels does Titan ONE specialize in?
We're channel agnostic but strategy specific. Digital, social, traditional—it's all in our playbook. We select the channels that will resonate most with your audience, ensuring your brand isn't just seen, but truly experienced.
What role does content creation play in your media services?
In our media services, content creation isn't just an add-on; it's the heartbeat of your campaign. We meticulously weave content strategy with media strategy, ensuring each piece of content, from eye-catching visuals to compelling narratives, serves a precise purpose within the larger media landscape. This alignment means every article, video, or social post isn't just filling space—it's strategically placed to engage, convert, and resonate with your target audience. Our aim? To ensure your content not only reaches the right people but speaks to them, moves them, and inspires action.
What makes Titan ONE’s media approach different from traditional agencies?
Titan ONE takes a strategy-first, intent-driven approach to media planning and buying. We focus on identifying qualified audiences and aligning campaigns with their needs, ensuring every dollar spent drives measurable results. Unlike traditional ‘spray and pray’ methods, our strategies are rooted in transparency, purpose, and audience intent.
How does Titan ONE ensure ROI from paid media campaigns?
We leverage advanced tools like 6Sense, Brandgen.io and StackAdapt to target the right individuals and roles within accounts. By integrating data with platforms like HubSpot, we track attribution touchpoints and align our campaigns with your broader marketing and sales goals.
Can Titan ONE work with our existing marketing tools and CRM?
Absolutely. We specialize in integrating media efforts with tools like HubSpot, Salesforce, and other marketing automation or CRM platforms to enhance visibility and optimize results. This integration allows for detailed reporting and improved decision-making.
What is intent-driven targeting, and why is it important?
Intent-driven targeting focuses on identifying audiences based on their demonstrated behaviors, such as search intent or engagement patterns. This ensures that your media spend is directed toward individuals most likely to convert, maximizing efficiency and ROI.
How does Titan ONE handle audience segmentation?
We use data-driven insights to define and prioritize audience segments that align with your business objectives. These segments are continuously refined based on performance metrics and campaign data to optimize results over time.
Do you provide creative services as part of your media offering?
What types of paid media does Titan ONE specialize in?
We offer a wide range of paid media services, including paid search (Google Ads, Bing), programmatic advertising, and account-based marketing. Our expertise lies in tailoring these channels to your business goals for maximum impact.
What is programmatic advertising, and how does Titan ONE use it?
Programmatic advertising is an automated way to buy and optimize digital ad placements using data and targeting algorithms. Titan ONE leverages first-party data and customized creative to ensure your programmatic campaigns reach the right audiences at the right time.
How do you approach paid search campaigns?
Our paid search strategies are dynamic and continuously optimized. We avoid the ‘set-it-and-forget-it’ approach by regularly updating targeting, messaging, and keywords to stay ahead of trends and audience needs.
How does Account-Based Marketing (ABM) differ from traditional media strategies?
ABM focuses on engaging specific, high-value accounts rather than casting a wide net. This approach allows us to target decision-makers and influencers within your ideal customer profiles, aligning media spend with your most strategic business opportunities.
What tools does Titan ONE use for ABM campaigns?
We use advanced platforms like 6Sense, Brandgen.io and StackAdapt to identify and target accounts. By integrating these tools with marketing automation platforms like HubSpot, we can track engagement at the contact level and provide actionable insights.
What kind of reporting can we expect from Titan ONE’s media campaigns?
We provide integrated reporting that offers full visibility into key metrics, such as impressions, clicks, conversions, and CRM-level insights. This transparency ensures you understand the performance of every campaign element.
How do you measure the success of media campaigns?
We measure success through a combination of KPIs, including ROI, cost-per-lead (CPL), and attribution touchpoints. These metrics are aligned with your business objectives to ensure measurable value from every campaign.
Can you track individual responses from media campaigns?
Yes, when integrated with your CRM, we can track individual responses and attribution points. This allows for a granular understanding of how prospects engage with your campaigns and progress through the sales funnel.
How does Titan ONE use data to optimize media campaigns?
We analyze industry trends, competitor activity, and audience behavior to inform media strategies. Our campaigns are regularly optimized based on performance data, ensuring continuous improvement and alignment with your goals.
What industries does Titan ONE specialize in for media services?
We have deep expertise in industries such as telecom, software and technology, logistics, robotics, finance, and manufacturing. Our industry knowledge allows us to create targeted, impactful campaigns that drive results.
Why is integrated media important for B2B marketing?
Integrated media ensures that your paid efforts align with your broader B2B brand and GTM strategies. This approach avoids siloed tactics, creating a cohesive customer journey that builds trust and drives conversions.