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Create, Measure, Optimize

Campaign Strategy

Right Brain, Left Brain

Get an Integrated Campaign Strategy that everyone can rally around.

A solid foundation is critical to any demand gen initiative. Our team works with yours to ideate a robust, agile, GTM platform for your campaigns.

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The Full Kit

A plan that maximizes value.

From memorable brand creative with unique hooks, through content for every stage of the nurture journey, through sales-aligned account-driven motions, through paid media designed to reach your audience where they are, through a robust, transparent reporting framework designed to facilitate understanding, optimization and collaboration – our Campaign Kits give you what you need to create sustained impact in market.

Analysis and Measurement

Get a framework for measuring success.

Along the way, various ideas, messaging and tactics may feel right – but without a standardized and consolidated approach to measurement, there's no way to understand if they are actually getting you where you need to go. Don't buy any fuel before you're confident in the vehicle, and the destination.

Energize your brand

Let's think outside the box.

Everyone is tired of the same old approaches to campaign creative and content – the familiar tropes that spin round and round in a sea of generic messaging. We're competing for the attention of time-starved, fatigued audiences. Being reactive and safe will not deliver a win for your campaign.

By doing something unexpected, by leveraging a unique and memorable theme – with visuals and copy that communicate something memorable – we can build your brand in new ways and invite further discovery.

Campaign strategy from Titan ONE includes unique territories that will excite and motivate both internal and external audiences.

See more. Do better.

Our Second SightTM Project is composed of three phases that will collectively ensure that you've covered what matters and – more importantly – that you emerge with a clear plan to move forward. 

Discovery

The 'Input' phase of our project involves a comprehensive deep dive through deskside research, SME consultation, positioning review and surveys to create a robust baseline for the Ideation phase.

Ideation

The 'Assess/Refine' phase of our project involves ideation of the architecture of your new unified approach, including messaging and reporting framework development.

Execution

The 'Output' rubber-hits-the-road phase of our project is where we bring it to life. We supplement your internal team capabilities to do the things that will drive response.

Discovery

  • Deskside market research
  • Solutions strategy - pain points, challenges and needs
  • Stakeholder SME interviews
  • Competitive review including strategic SEO assessment
  • Existing content audit
  • Surveys

Ideation

  • Theme development
  • Positioning insights
  • Persona/ICP development
  • Powerful Customization
  • Topic authority planning
  • SME Insights
  • Campaign recommendations
  • SEO recos (challenges and opportunities)
  • Marketing automation recos (personalization)
  • Collaborative review

Execution

  • Content messaging architecture driven by topic authority strategy
  • Core ‘campaign kits’
  • Rolling content creation
  • Optimization of existing content
  • Rolling SEO optimization (linking strategy, backlinks)
  • Strategic monthly reporting with KPIs and optimization recos

Explore our work.

Learn more about how we've helped our clients.

Want to explore how we could help you?