What's your story?
Good PR needs to be part of an integrated strategy. At its best, it's about building - and maintaining - relationships with the people and channels who have influence in your areas of focus. It's about connecting into your purpose and bringing it to life through touchpoints that are interesting, relevant, and relatable. Shape the conversation around your brand and make sure it's synchronous with where you're headed.
Show your true colours.
Shouting about how great you are – well, that's of course unlikely to inspire interest. But showing your true colours can. When you have clearly articulated your core messaging pillars in a unified way, and leverage the stories that bring them to life – well, that's fodder for making a real impression.