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Driven by 'Why'

Brand Strategy

Right Brain, Left Brain

Get an Integrated Brand Strategy that everyone can rally around.

We're inspired by the human stories that are at play behind the tropes of traditional corporate and marketing messaging. We're here to help bring those stories to life and drive measurable results as part of an integrated strategy.

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Focus on What's Real

Refreshingly straighforward.

We break through platitudes, hyperbole and 'think-talk' by connecting with people who are on the ground - customers, salespeople, service team workers, and leadership to align on where you are, and where you're going.

Our team conducts deep qualitative and quantitative research to provide dimensional context to inform the key tenets of your brand.

This resulting brand messaging playbook becomes the platform for the next phase of your growth.

It's designed to be agile, accessible, powerful and practical.

Analysis and Measurement

Get a framework for measuring success.

Along the way, various ideas, messaging and tactics may feel right – but without a standardized and consolidated approach to measurement, there's no way to understand if they are actually getting you where you need to go. Don't buy any fuel before you're confident in the vehicle, and the destination.

See more. Do better.

Our Second SightTM Project is composed of three phases that will collectively ensure that you've covered what matters and – more importantly – that you emerge with a clear plan to move forward. 

Discovery

The 'Input' phase of our project involves a comprehensive deep dive through deskside research, SME consultation, positioning review and surveys to create a robust baseline for the Ideation phase.

Ideation

The 'Assess/Refine' phase of our project involves ideation of the architecture of your new unified approach, including messaging and reporting framework development.

Execution

The 'Output' rubber-hits-the-road phase of our project is where we bring it to life. We supplement your internal team capabilities to do the things that will drive response.

Discovery

  • Deskside market research
  • Solutions strategy - pain points, challenges and needs
  • Stakeholder SME interviews
  • Competitive review including strategic SEO assessment
  • Existing content audit
  • Surveys

Ideation

  • Theme development
  • Positioning insights
  • Persona/ICP development
  • Powerful Customization
  • Topic authority planning
  • SME Insights
  • Campaign recommendations
  • SEO recos (challenges and opportunities)
  • Marketing automation recos (personalization)
  • Collaborative review

Execution

  • Content messaging architecture driven by topic authority strategy
  • Core ‘campaign kits’
  • Rolling content creation
  • Optimization of existing content
  • Rolling SEO optimization (linking strategy, backlinks)
  • Strategic monthly reporting with KPIs and optimization recos

Explore our work.

Learn more about how we've helped our clients.

Want to explore how we could help you?