The evolution of ABM

And we think that's a great thing.

Galen Dow and Alex Moore of brandgen.io are experienced marketers who felt that the paradigm around the use and deployment of ABM strategy could – and must – evolve. So, they built a solution for HubSpot that brings some of these capabilities directly into the CRM.

This conversation with Galen, Alex and Scott explores the evolution of marketing strategy to leverage inbound thinking in new ways – and the doors that are opening toward accessible ABM targetting.