Paul Hicks
Scott Lanaway3 min read
B2B needs to think smarter and act bolder
Most B2B brands focus on performance marketing and short-term conversions. But with only 5% of audiences ready to buy at any ...
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Scott Lanaway3 min read
Why B2B Marketing Needs More Emotion (and Less Logic)
B2B marketing often leans too heavily on logic, data, and product specs—but emotion plays a bigger role in decision-making than ...
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Scott Lanaway6 min read
B2B Marketing in America: Where We're Headed
The B2B market in America is rapidly transforming. While the opportunities are vast, so is the flood of content and messaging ...
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Nikhil Puri10 min read
HubSpot vs. Zoho One: Which Platform is Truly the Best for Growing Your Business?
In today’s fast-paced digital landscape, businesses rely heavily on software platforms to manage their marketing, sales, and ...
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Scott Lanaway7 min read
Death (or birth) of a salesperson
A non-salesperson’s foray into leveraging AI as part of an ABM bus dev motion.
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Mark Glucki4 min read
How a synergistic approach to content strategy increases business value
The traditional content marketing strategy has a few familiar components. Channels. Audiences. Objectives. These elements form ...
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Scott Lanaway9 min read
I wanted a coffee - I ended up with an electric motorbike
It started with needing a coffee.
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