HubSpot continues to redefine how businesses manage marketing, sales, and customer service with a powerful suite of AI-driven updates announced at INBOUND 2024. In this post, we’ll explore seven of the most impactful updates, showcasing how they can transform your everyday operations and help your team stay ahead in an AI-powered world.
Breeze Copilot
Breeze Copilot is HubSpot’s newly introduced AI assistant designed to simplify day-to-day tasks across marketing, sales, and customer service. It works by leveraging real-time CRM data to provide users with suggestions, insights, and automated assistance. What makes Copilot powerful is its contextual assistance—whether you're preparing for a sales call, drafting content, or analyzing data, it offers personalized recommendations based on CRM data.
- Sales: Helps prepare for meetings by gathering company insights and suggesting follow-up actions. It can draft outreach emails, summarize CRM records, and offer next steps in your pipeline.
- Marketing: Marketers can use it to create and optimize content (emails, blog posts, landing pages) with brand consistency, speeding up content workflows while maintaining quality.
Breeze Agents
Breeze Agents are AI-powered assistants that automate specific tasks across different functions within HubSpot, allowing teams to focus on strategic work. There are four main Breeze Agents:
- Prospecting Agent: Automatically identifies high-quality leads by analyzing CRM data and tailors outreach strategies. It sends personalized messages based on customer behaviors and needs.
- Social Media Agent: Automates content creation and scheduling, using AI to craft posts optimized for engagement on social platforms.
- Content Agent: Generates high-quality content like blogs, landing pages, and even podcasts. This agent uses AI to create content that aligns with your brand voice across different formats.
- Customer Agent: Provides customer service automation by handling basic queries, using your knowledge base and past interactions. It also ensures smooth handoffs to human agents for more complex issues.
Breeze Intelligence
Breeze Intelligence integrates HubSpot’s AI-powered data enrichment directly into the CRM, automatically filling in missing information for contacts and companies. It pulls data from over 200 million buyer and company profiles, which includes demographic, firmographic, and technographic details. This tool helps sales and marketing teams identify high-intent prospects and refine targeting.
- Data Enrichment: HubSpot users no longer have to manually enter missing data. Breeze automatically updates records, reducing inaccuracies and improving personalization efforts.
- Buyer Intent: Identifies prospects who are showing active interest in your product or service based on behavioral data like web page visits and interactions. This allows marketers to focus their efforts on leads most likely to convert.
Better Forms Creation
The improved forms feature offers dynamic, multi-step forms with advanced styling options and conditional logic. This update is designed to minimize friction in the form-filling process while maintaining the branding and customization needed by businesses.
- Multi-Step Forms: Breaks down long forms into manageable chunks, reducing form abandonment by keeping users engaged step by step.
- Conditional Logic: Displays or hides certain fields based on user input, ensuring that users only see fields relevant to them, which makes the form-filling process quicker and smoother.
- Form Shortening: Tied to Breeze Intelligence, this feature auto-removes fields if HubSpot already holds the information for that contact, reducing user frustration and improving conversions.
YouTube Video Publishing
Previously, HubSpot only supported video publishing to platforms like LinkedIn, but the 2024 update expands these capabilities to YouTube. Now, users can:
- Publish Videos: Upload and schedule YouTube videos directly from within the HubSpot platform.
- Monitor Engagement: Track metrics such as views, likes, and comments from YouTube, allowing marketers to measure video performance without leaving HubSpot.
- Optimize Strategy: By consolidating YouTube data into HubSpot, businesses can align their video strategy with their broader marketing campaigns.
HeyGen Integration
One of the more exciting updates is HubSpot’s integration with HeyGen, an AI-driven video platform. This integration allows users to create and personalize video content for marketing and sales at scale. With HeyGen, businesses can:
- Create AI-Powered Videos: Generate engaging videos quickly without needing specialized video production skills. HeyGen allows for auto-generated video scripts and even AI-voiced narration, reducing production time and effort.
- Personalization: Tailor video content for specific customer segments, enhancing engagement with personalized messages that resonate with viewers.
Customizing Subscription Preference Pages
HubSpot now enables businesses to offer personalized subscription options, allowing customers to fine-tune how they receive communications. This is a crucial step in reducing “unsubscribe-all” scenarios, as it gives users more control.
- Segmented Preferences: Businesses can create tailored subscription pages for different customer segments, allowing individuals to choose the frequency and type of emails they receive.
- Compliance: This feature helps ensure compliance with email regulations by making it easy for customers to opt-out of specific communications while remaining subscribed to others.
Looking to leverage these new updates and countless other equally powerful features offered by HubSpot. Get in touch with us today!
