Producing relevant content is important for B2B marketing — but why?
A look into why you should tap into your customers' search intent and figure out how to serve content that's relevant and informative.
A look into why you should tap into your customers' search intent and figure out how to serve content that's relevant and informative.
Create a frictionless experience for your prospects and customers. Discover the benefits of using HubSpot to manage your marketing efforts.
Learn how inbound marketing can help improve your business’ SEO content strategy.
Part 3: The importance of the Buyer Persona in B2B Inbound Marketing
Part 2: The importance of the buyer persona in B2B Inbound marketing
Part 1: The importance of the B2B buyer persona in Inbound Marketing
In the Decision stage of the Buyers Journey, it's time to show your prospect why your solution or product is the right choice. Learn more...
It’s crunch time. Having been...
The consideration stage is a crucial period for B2B organizations. It’s also known as the middle of the funnel, or the evaluation phase. Learn how to make the most of it in your marketing.
The awareness stage represents the earliest part of the Buyer’s Journey, and is also commonly known as the top of the marketing funnel. Learn how to make the most of it in your marketing.