Producing relevant content is important for B2B marketing — but why?
A look into why you should tap into your customers' search intent and figure out how to serve content that's relevant and informative.
A look into why you should tap into your customers' search intent and figure out how to serve content that's relevant and informative.
Part 3: The importance of the Buyer Persona in B2B Inbound Marketing
Part 2: The importance of the buyer persona in B2B Inbound marketing
Part 1: The importance of the B2B buyer persona in Inbound Marketing
We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep...