Revenue team alignment: The path to a unified strategy
There’s no denying that sales, marketing and other revenue teams work best when they work together — but creating that alignment can be difficult if teams are navigating siloed organizational...
Intersection.
The Titan ONE Blog | Brand. Content. Creative. Campaigns. Measurement. Personalization.
How a synergistic approach to content strategy increases business value
The traditional content marketing strategy has a few familiar components. Channels. Audiences. Objectives. These elements form a large part of the content marketer’s vocabulary, and together with...
Build your brand and drive growth with strategic content
Blogging has become a crucial aspect of content marketing. Regularly producing and publishing high-quality blog content can help businesses build brand awareness, generate trust and credibility with...
How to create momentum in content marketing — with your CMO's support
If you're a director of marketing, content marketing manager, or other professional responsible for developing a content marketing strategy, this blog post is for you. These are the essential...
From vanity to value: Shifting the focus in metrics with GA4
The launch of GA4 has shifted the way marketers can measure and analyze data. With its advanced tracking capabilities and comprehensive insights, GA4 opens up new avenues for marketers to understand...
How sales enablement helps build brands and drive results
As the business landscape becomes increasingly competitive, organizations must assess the value sales enablement delivers in ensuring a unified approach to expanding the funnel and meeting revenue...
‘Growth marketing’ has become a self-reflexive trope.
‘Growth marketing’ has become a self-reflexive trope.
I wanted a coffee - I ended up with an electric motorbike
It started with needing a coffee.